Category Archives: Featured Posts

How do you prevent over emailing your subscribers?

How do you prevent over emailing your subscribers? Here are five ways to decrease email volume within our organizations. Continue reading

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Marketing Database Hygiene

Again, I received a letter from a bank that I currently bank with, marketing a product that I already have with them. It was a conditional offer; if I opened a checking account, I would have received a $250 bonus … Continue reading

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Tips on Developing Reports (with Microsoft SQL Reporting Services)

Below is a link to presentation of mine on reporting. It will provide you with valuable preliminary tips on developing reports. http://prezi.com/acpgffohsfcp/microsoft-reporting-services/

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Steve Anderson presents Section 4 – SSRS of the book 24-hour Business Intelligence Trainer

Organization: Memphis PASS (Professional Association of SQL Server) Website: http://mem-pass.org/blog/2011/10/08/oct-13th-meeting-steve-anderson-24-hour-business-intelligence-trainer-section-4-ssrs/ When: Thursday, Oct 13th Pizza at 5:30 PM Meeting at 6:00 PM Where: New Horizons 4775 American Way Memphis, TN, 38118 Abstract: Join us on Thursday, Oct 13t, as I … Continue reading

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SQL Server Denali: XP does not support it.

I just found out Microsoft SQL Server “Denali” (the new sql server) does not run on Windows XP Operating System. After multiple attempts to install it on my personal computer, I finally came to the realization that it was not … Continue reading

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USPS Mobile Barcode Promotion

Check out this promotion from the USPS! For all mailers and companies who always wanted to execute an interactive mobile direct mail campaign, the time is now. During the month of July and August, USPS is giving mailers who use … Continue reading

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Purpose of Upselling and Cross-selling

Upselling and cross-selling is a strategic process of matching customers with the right products. Continue reading

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Database Marketing & CRM Idea – What Your Customers Want?

Does your company have a CRM system? If yes, here’s a quick and simple idea for you. As you know, I’m a very analytical data guy, but sometimes I don’t think about the very simple things such as this idea. … Continue reading

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It’s the Best Time for Direct Mail

I must say it’s the best time to plan and execute direct mail campaigns. Just make sure you stick with the fundamentals and best practices of direct mail. Direct mail fundamentals and best practices are another story and blog. Here … Continue reading

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